...and on the trolley, listening to some dubstep and lurking on EDF...and I decided that advertising doesn't contribute to society. We should get rid of it, perhaps by making it illegal. Because of the following notes, numbered and shit: 1. The majority of advertising attempts to persuade consumers in ways that do not inform the consumer, for example, drinking Bud light will not make you popular, for instance. 2. If I watch a million dollar Pepsi ad, then watch a million dollar Coke ad, the advertisements have cancelled out, with millions of dollars wasted. No, wait, that's not it...it's now down to what advert is more witty or eye catching for the same price..but for the record, Coke is superior to Pepsi. 3. If you want to purchase a video game, do you go to Bethesda.com? Of course not. You get your information from a third party source. Perhaps a single website of product reviews could exist where people go to get information, paid for by the government or by subscription. I know what you're thinking...but watching advertisements pays for my tv! 4. Yes, but the money Coke saves by not having to make advertisements would be passed on to the customer. (Or maybe the money is pocketed by Coke, but that would make Cola sales become a more attractive business, making more competitors, making prices lower.) In closing, It may be hard to imagine that prices would really lower significantly due to companies not having advertising budgets, but I believe it must. If advertising contributes nothing to society, then it is not useful. For example, if the government employed millions of people to dig holes and millions more to fill those holes, we would be only wasting effort. Same with advertising, advertisements cancel each other out, employing millions, but also wasting millions of people's effort. Your father may make a good living off hole digging, and it may therefore seem as though hole digging contributes to society. But his efforts are being wasted. Just my thoughts. My stream of consciousness about advertising while lurking EDF, and my attempt to get it on the record before I forget forever.